Readers who devour the latest news and information about touring, travel and adventure |
Readers who eagerly await our trusted bike reviews and tests |
Readers who look at owning a motorcycle as a lifestyle, not a luxury or passing fad |
Readers who are key influencers among their motorcycling peers |
Readers who research their next street bike purchase or seek ideas for improving their current bikes |
Readers who regularly shop for apparel, helmets, boots, gloves and other motorcycle gear |
Readers who continually seek new accessories to enhance their riding experience |
52 % |
42 % |
17 % |
82 % |
85 % |
75 % |
own 2 or more motorcycles, 32 % own 3 or more |
have an annual household income of more than $ 100k |
have an annual household income of more than $ 150k |
have more than 10 years of riding experience |
own / use electronic and communication devices |
use their motorcycle for recreation, long weekends, and / or vacations |
60 % |
28 % |
80 % |
80 % |
60 % |
31 % |
ride more than 5,000 miles annually |
ride 10,000 miles annually |
perform some of their own maintenance |
of products advertised in Rider are bought by readers |
purchased a motorcycle in the past 3 years |
of households have a female rider |
GENDER |
82 % |
18 % |
101-150K
25 %
|
76-100K
13 %
|